Brand
PROJECT
Order, collection, and management platform for customers
SUMMERY
In a collaborative effort with four computer science students, I took on the role of UX Designer to transform the Handicom Orders platform. This project aimed to overhaul an existing system used by agents of marketing companies to manage sales processes, customer interactions, and inventory. Our challenge was to create a more intuitive, efficient, and user-friendly interface that catered to the needs of agents, customers, and suppliers.
RESPONSIBILITIES
As the UX Designer, my responsibilities encompassed understanding user needs, designing the information architecture, crafting user interfaces, and conducting usability testing. My focus was on ensuring that the platform was not only aesthetically pleasing but also practical for its diverse user base.
Introduction
The Challenge
Handicom's original platform presented users with a cluttered interface and a steep learning curve, resulting in inefficient order management, difficulties in debt collection, and a lack of real-time inventory updates. The goal was to simplify these processes, making them more accessible and less time-consuming.
The previous design:
Research
User Reserach
I conducted interviews and surveys with stakeholders, including sales agents, customers, and the client's IT team. This research helped identify key pain points, such as navigation difficulties, information overload, and a lack of mobile accessibility.
User Personas
Based on our findings, we developed personas for the platform's main users: sales agents, customers, and suppliers. These personas guided the design process, ensuring that the final product met the specific needs and expectations of each user group.
Design Process
Information Architecture
I restructured the platform's information architecture to streamline user flows and make critical features more accessible. This involved organizing the platform's vast array of functionalities into logical sections and simplifying the navigation.
Interface Design
With a focus on clarity and ease of use, I designed a new user interface that emphasized clean layouts, intuitive navigation, and responsive design. The interface was tailored to accommodate the diverse tasks performed by different users, from order placement to inventory management.
Outcome & Reflections
The redesigned Handicom Orders platform has significantly improved the user experience for all stakeholders. Key achievements include reduced order processing times, easier debt management, and enhanced visibility of inventory and order status.
This project reinforced the importance of empathy in UX design. Understanding the user's perspective was crucial to transforming the Handicom Orders platform into a tool that genuinely supports its users' daily tasks. It was a valuable opportunity to apply UX skills in a real-world context, contributing to a solution that enhances efficiency and satisfaction for Handicom's users.
Credits
IT Team
Daniel Kheyfets
Liel Keren
Dor Elad
Niv Dan