Hello! I'm Nimrod, but you can call me Nimi. I am passionate about crafting engaging user experiences that tell compelling stories
I’m a UX/product designer with a love for psychology. My greatest joy comes from transforming intuitive interfaces into powerful business tools.
In the last three years, I’ve designed seamless B2B user flows, streamlined complex dashboards, and empowered ed-tech and sustainability startups to convert raw data into enlightening insights.
From brainstorming with sticky notes to delivering pixel-perfect designs in Figma, I navigate every phase of the design process.
I excel in using Figma to create designs, conduct usability tests as if they were psychological experiments, and I ensure that every user flow narrates a clear story that drives key performance indicators.
When I’m not designing, I enjoy practicing Jiu-Jitsu, exploring underwater worlds through diving, or breaking up playful skirmishes between my cats, Amotz and Tziki.
I invite you to collaborate with me in creating experiences that are not only visually stunning but also user-friendly, driving your business success.
My 3+ years building brands and products
TZUR UX
UX Architect
Dec 2024 – Apr 2025
At Tzur UX, I’ve designed and led user experiences for complex systems, including user research, UX flows, interface design, and usability testing — from concept to final product, while managing client accounts and ensuring alignment between business goals and user needs.
Minute Media
Product Designer (Intern)
Feb 2023 – Jun 2023
At Minute Media, I worked on improving complex B2B platforms, making them easier and more enjoyable to use. I collaborated with product managers and content creators, turned research into clear designs, and created interfaces that looked great while helping users get things done smoothly.
Drive Institute
UX/UI Designer
Mar 2019 – Aug 2021
At Drive Institute, I designed and optimized the website’s user flows to align with business goals, turning complex needs into intuitive experiences, while also supporting leadership in project coordination.